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Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity

Year 2022, Volume: 11 Issue: 4, 1603 - 1614, 26.10.2022
https://doi.org/10.33206/mjss.1127198

Abstract

In the modern consumer society, compulsive buying as an unrestrained buying behavior has become widespread among university students. Therefore, it is essential to determine the factors that influence the compulsive buying behavior of students. In this vein, this study has two purposes. Firstly, this study aims to examine the mediating role of impulsive buying between materialism and compulsive buying. Secondly, it aims to investigate whether religiosity moderated this mediated relationship. For these purposes, data were obtained from 344 university students by online survey method. The moderated mediation analysis was performed using the PROCESS macro proposed by Hayes (2013). According to the results, it was revealed that materialism had a positive effect on impulsive and compulsive buying. Moreover, it was found that impulsive buying had a mediating role in the relationship between materialism and compulsive buying. However, the mediating role of impulsive buying between the relationship between materialism and compulsive buying was not moderated by religiosity. This study contributes to the body of knowledge by revealing the mechanism between materialism and compulsive buying behavior. In terms of addressing the moderator role of religiosity, it contributes to the endeavors of researchers who seek to investigate the role of religiosity in consumer behavior.

References

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  • Arslan, B., & Abdullah, Ö. Z. (2016). Üniversite Öğrencilerinin Demografik Özelliklerinin Kompulsif Satın Almaları Üzerindeki Etkisinin İncelenmesi. Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi, (55), 341-351.
  • Badgaiyan, A. J., & Verma, A. (2014). Intrinsic factors affecting impulsive buying behavior-Evidence from India. Journal of Retailing and consumer services, 21(4), 537-549.
  • Balıkçıoğlu, B. ve Devrimağ, E. (2019). Boşanmanın Genç Yetişkinlerin Öz-Saygı, Materyalizm ve Kompulsif Satın Alma Eğilimleri Üzerindeki Etkisi. Tüketici ve Tüketim Araştırmaları Dergisi, 11(1), 43-81.
  • Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer research, 12(3), 265-280.
  • Bilgen, E. (2014). Kompulsif satın alma üzerinde materyalizm, statü tüketimi, moda yönelimi ve paraya yönelik tutumun etkisi (Doktora Tezi). Marmara Universitesi Sosyal Bilimler Enstitüsü, İstanbul.
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  • Buric, I., Soric, I. & Penezic, Z. (2016). Emotion Regulation in Academic Domain: Development and Validation of The Academic Emotion Regulation Questionnaire (AERQ). Personality and Individual Differences, 96, 138-147.
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  • Dittmar, H. (2005). A new look at “compulsive buying”: Self–discrepancies and materialistic values as predictors of compulsive buying tendency. Journal of Social and Clinical Psychology, 24(6), 832-859.
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  • Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Model Fit. Electronic Journal of Business Research Methods, 6(1), 53-60.
  • Horváth, C., Adigüzel, F., & Herk, H. V. (2013). Cultural aspects of compulsive buying in emerging and developed economies: A cross cultural study in compulsive buying. Organizatıons and Markets in Emerging Economies, 4(2), 8-24.
  • Hwang, H. (2018). Do religion and religiosity affect consumers’ intentions to adopt pro‐environmental behaviours?. International Journal of Consumer Studies, 42(6), 664-674.
  • Jones, M. A., Reynolds, K. E., Weun, S., & Beatty, S. E. (2003). The product-specific nature of impulse buying tendency. Journal of business research, 56(7), 505-511.
  • Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of consumer psychology, 12(2), 163-176.
  • Karaca, Ş. (2019). Materyalist eğilimlerin anlık satın alma davranışına etkisinin incelenmesi: Üniversite öğrencilerine yönelik bir çalışma. Third Sector Social Economic Review, 54(1), 243-260.
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  • Koh, Y., Tang, C., Gan, Y., & Kwon, J. (2020). Depressive symptoms and self-efficacy as mediators between life stress and compulsive buying: A cross-cultural comparison. J. Addict. Recovery, 3, 1017.
  • Maraz, A., Griffiths, M. D., & Demetrovics, Z. (2016). The prevalence of compulsive buying: a meta‐analysis. Addiction, 111(3), 408-419.
  • Moran, B., & Kwak, L. E. (2015), “Effect of Stress, Materialism and External Stimuli on Online Impulse Buying.” Journal of Research For Consumers, (27), 8-12
  • O’Cass, A., Lee, W. J., & Siahtiri, V. (2013). Can Islam and status consumption live together in the house of fashion clothing?. Journal of Fashion Marketing and Management: An International Journal, 17(4), 440-459.
  • O'Guinn, T. C., & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of consumer research, 16(2), 147-157.
  • Omar, N. A., Rahim, R. A., Wel, C. A. C., & Alam, S. S. (2014). Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint. Intangible Capital, 10(1), 52-74.
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  • Otero-López, J. M., Santiago, M. J., & Castro, M. C. (2021). Life Aspirations, Generativity and Compulsive Buying in University Students. International Journal of Environmental Research and Public Health, 18(15), 8060.
  • Öz, A., Aslan, B., Dursun, T. (2016). Materyalist Eğilimin Kompulsif Satın Alma Davranışına Etkisi: Üniversite Öğrencilerine Yönelik Bir Araştırma. Ekonomik, Toplumsal ve Siyasal Analiz Dergisi, 7(2), 2-20.
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  • Razzaq, Z., Razzaq, A., Yousaf, S., & Hong, Z. (2018). The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosity. Global Business Review, 19(5), 1224-1239.
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Materyalizm ve Kompulsif Satın Alma Davranışı: Plansız Satın Alma ve Dindarlığın Düzenleyici Aracılık Modeli

Year 2022, Volume: 11 Issue: 4, 1603 - 1614, 26.10.2022
https://doi.org/10.33206/mjss.1127198

Abstract

Modern tüketim toplumunda, istenmeyen bir satın alma davranışı olarak nitelendirilen kompulsif satın alma, üniversite öğrencileri arasında oldukça yaygınlaşmıştır. Bu nedenle öğrencilerin kompulsif satın alma davranışlarını etkileyen faktörlerin belirlenmesi önem arz etmektedir. Bu doğrultuda, bu araştırmanın iki amacı bulunmaktadır. Öncelikle materyalist eğilimlerin kompulsif satın alma davranışına etkisinde plansız satın alma davranışının aracı rolünün ortaya konması amaçlanmaktadır. Araştırmanın diğer amacı, dindarlığın bu aracı ilişkiyi düzenleyip düzenlemediğinin belirlenmesidir. Bu amaçlar doğrultusunda, 344 üniversite öğrencisinden çevrimiçi anket yöntemiyle veri elde edilmiştir. Düzenleyici aracılık analizleri, Hayes (2013) tarafından geliştirilen PROCESS makrosu kullanılarak yapılmıştır. Araştırma bulgularına göre, materyalizmin plansız ve kompulsif satın almayı olumlu yönde etkilediği belirlenmiştir. Bunun yanı sıra, plansız satın alma davranışının materyalizm ve kompulsif satın alma davranışı arasındaki ilişkide aracı rolü olduğu tespit edilmiştir. Bununla birlikte, plansız satın almanın materyalizm ile kompulsif satın alma davranışı arasındaki aracılık etkisinin dindarlık düzeyine göre değişmediği ortaya konmuştur. Bu araştırma, materyalizm ile kompulsif satın alma davranışı arasındaki mekanizmanın daha iyi anlaşılmasına imkân sağlayarak literatüre katkı sunmaktadır. Dindarlığın düzenleyici rolünü ele alması yönüyle de tüketici davranışlarında dindarlığın rolünün incelenmesi gerektiği çağrısında bulunan araştırmacılara katkı sağlamaktadır.

References

  • Alam, S. S., Mohd, R., & Hisham, B. (2011). Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?. Journal of Islamic marketing, 2(1), 83-96.
  • Altun-Aslan, E. (2020). Dünyadan Farklı Ülke Örnekleriyle Gençlik Politikaları. İçinde Y. Ç. Özservet ve H.K. Bayraktar (Edt.), Gençlik Politikaları: Türkiye (ss. 73-108). Ankara: Astana Yayınları.
  • Agarwala, R., Mishra, P., & Singh, R. (2019). Religiosity and consumer behavior: A summarizing review. Journal of Management, Spirituality & Religion, 16(1), 32-54.
  • Anlı, G. (2020). Maddi Değerler Ölçeği’nin Türkçe’ye Uyarlanması. Afyon Kocatepe University Journal of Social Sciences, 22(3), 624-634.
  • Arli, D. I., & Tjiptono, F. (2018). Consumer ethics, religiosity, and consumer social responsibility: are they related?. Social Responsibility Journal, 14(2), 302-320.
  • Arslan, B., & Abdullah, Ö. Z. (2016). Üniversite Öğrencilerinin Demografik Özelliklerinin Kompulsif Satın Almaları Üzerindeki Etkisinin İncelenmesi. Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi, (55), 341-351.
  • Badgaiyan, A. J., & Verma, A. (2014). Intrinsic factors affecting impulsive buying behavior-Evidence from India. Journal of Retailing and consumer services, 21(4), 537-549.
  • Balıkçıoğlu, B. ve Devrimağ, E. (2019). Boşanmanın Genç Yetişkinlerin Öz-Saygı, Materyalizm ve Kompulsif Satın Alma Eğilimleri Üzerindeki Etkisi. Tüketici ve Tüketim Araştırmaları Dergisi, 11(1), 43-81.
  • Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer research, 12(3), 265-280.
  • Bilgen, E. (2014). Kompulsif satın alma üzerinde materyalizm, statü tüketimi, moda yönelimi ve paraya yönelik tutumun etkisi (Doktora Tezi). Marmara Universitesi Sosyal Bilimler Enstitüsü, İstanbul.
  • Bryman, A., & Cramer, D. (2002). Quantitative data analysis with SPSS release 10 for Windows: A guide for social scientists. New York: Routledge.
  • Buric, I., Soric, I. & Penezic, Z. (2016). Emotion Regulation in Academic Domain: Development and Validation of The Academic Emotion Regulation Questionnaire (AERQ). Personality and Individual Differences, 96, 138-147.
  • Burroughs, J. E., & Rindfleisch, A. (2002). Materialism and well-being: A conflicting values perspective. Journal of Consumer research, 29(3), 348-370.
  • Danaci, E. S. (2020). Kompulsif Satın Alma Eğiliminde Materyalizm ve Hedonik Tüketimin Rolü: Aktüel Ürünler Satın Alan Kadın Tüketiciler Üzerinde Bir Araştırma. Business and Economics Research Journal, 11(4), 1069-1081.
  • Darrat, A. A., Darrat, M. A., & Amyx, D. (2016). How impulse buying influences compulsive buying: The central role of consumer anxiety and escapism. Journal of Retailing and Consumer Services, 31, 103-108.
  • Dittmar, H. (2005). A new look at “compulsive buying”: Self–discrepancies and materialistic values as predictors of compulsive buying tendency. Journal of Social and Clinical Psychology, 24(6), 832-859.
  • Eren, S. S., Eroğlu, F., & Hacioglu, G. (2012). Compulsive buying tendencies through materialistic and hedonic values among college students in Turkey. Procedia-Social and Behavioral Sciences, 58, 1370-1377.
  • Faber, R. J., & O'Guinn, T. C. (1992). A clinical screener for compulsive buying. Journal of consumer research, 19(3), 459-469.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Gogoi, B. J. (2020). Do impulsive buying influence compulsive buying?. Academy of Marketing Studies Journal, 24(4), 1-15.
  • Gollwitzer, P. M., Wicklund, R. A., & Hilton, J. L. (1982). Admission of failure and symbolic self-completion: Extending Lewinian theory. Journal of personality and social psychology, 43(2), 358-371.
  • Habib, M. D., & Bekun, F. V. (2021). Does religiosity matter in impulsive psychology buying behaviors? A mediating model and empirical application. Current Psychology, 1-13.
  • Harnish, R. J., & Roster, C. A. (2019). The tripartite model of aberrant purchasing: A theory to explain the maladaptive pursuit of consumption. Psychology & Marketing, 36(5), 417-430.
  • Hayes, A. F. (2013). Mediation, moderation, and conditional process analysis. Introduction to mediation, moderation, and conditional process analysis: A regression-based approach edn. New York: Guilford Publications, 120.
  • Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Model Fit. Electronic Journal of Business Research Methods, 6(1), 53-60.
  • Horváth, C., Adigüzel, F., & Herk, H. V. (2013). Cultural aspects of compulsive buying in emerging and developed economies: A cross cultural study in compulsive buying. Organizatıons and Markets in Emerging Economies, 4(2), 8-24.
  • Hwang, H. (2018). Do religion and religiosity affect consumers’ intentions to adopt pro‐environmental behaviours?. International Journal of Consumer Studies, 42(6), 664-674.
  • Jones, M. A., Reynolds, K. E., Weun, S., & Beatty, S. E. (2003). The product-specific nature of impulse buying tendency. Journal of business research, 56(7), 505-511.
  • Kacen, J. J., & Lee, J. A. (2002). The influence of culture on consumer impulsive buying behavior. Journal of consumer psychology, 12(2), 163-176.
  • Karaca, Ş. (2019). Materyalist eğilimlerin anlık satın alma davranışına etkisinin incelenmesi: Üniversite öğrencilerine yönelik bir çalışma. Third Sector Social Economic Review, 54(1), 243-260.
  • Kline, R. (2011). Principles and Practice of Structural Equation Modeling. New York: Guilford Press.
  • Koh, Y., Tang, C., Gan, Y., & Kwon, J. (2020). Depressive symptoms and self-efficacy as mediators between life stress and compulsive buying: A cross-cultural comparison. J. Addict. Recovery, 3, 1017.
  • Maraz, A., Griffiths, M. D., & Demetrovics, Z. (2016). The prevalence of compulsive buying: a meta‐analysis. Addiction, 111(3), 408-419.
  • Moran, B., & Kwak, L. E. (2015), “Effect of Stress, Materialism and External Stimuli on Online Impulse Buying.” Journal of Research For Consumers, (27), 8-12
  • O’Cass, A., Lee, W. J., & Siahtiri, V. (2013). Can Islam and status consumption live together in the house of fashion clothing?. Journal of Fashion Marketing and Management: An International Journal, 17(4), 440-459.
  • O'Guinn, T. C., & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. Journal of consumer research, 16(2), 147-157.
  • Omar, N. A., Rahim, R. A., Wel, C. A. C., & Alam, S. S. (2014). Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint. Intangible Capital, 10(1), 52-74.
  • Ong, Z., Lau, J., & Zainudin, N. (2021). Money attitude, materialism and compulsive buying among Malaysian young adults. Management Science Letters, 11(1), 281-290.
  • Otero-López, J. M., Santiago, M. J., & Castro, M. C. (2021). Life Aspirations, Generativity and Compulsive Buying in University Students. International Journal of Environmental Research and Public Health, 18(15), 8060.
  • Öz, A., Aslan, B., Dursun, T. (2016). Materyalist Eğilimin Kompulsif Satın Alma Davranışına Etkisi: Üniversite Öğrencilerine Yönelik Bir Araştırma. Ekonomik, Toplumsal ve Siyasal Analiz Dergisi, 7(2), 2-20.
  • Özer, G., Özbek, V., Elçi, M., & Aydın, K. (2015). Concurrent validity of different religiosity scales used in researches of marketing ethics and a proposal for a new religiosity scale. Anadolu Üniversitesi Sosyal Bilimler Dergisi, 13(4), 15- 28.
  • Öztürk, A., & Ulusoy, H. (2019). Tüketicilerin Moda Ve Materyalizm Eğilimlerinin Kompulsif Satın Almaya Etkilerinin Belirlenmesine Yönelik Bir Araştırma. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 22(2), 687- 703.
  • Pradhan, D., Israel, D., & Jena, A. K. (2018). Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buying. Asia Pacific Journal of Marketing and Logistics, 30(5), 1239-1258.
  • Rahman, M., Albaity, M., & Maruf, B. (2017). The role of religiosity on the relationship between materialism and fashion clothing consumption among Malaysian Generation Y consumers. Social Indicators Research, 132(2), 757-783.
  • Rashid, M. A., Islam, T., Malik, M. U., & Ahmer, Z. (2019). Impact of materialism on impulsive buying: Mediating role of credit card use and brand loyalty. Pakistan Economic and Social Review, 57(1), 23-46.
  • Razzaq, Z., Razzaq, A., Yousaf, S., & Hong, Z. (2018). The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosity. Global Business Review, 19(5), 1224-1239.
  • Reeves, R. A., Baker, G. A., & Truluck, C. S. (2012). Celebrity worship, materialism, compulsive buying, and the empty self. Psychology & Marketing, 29(9), 674-679.
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There are 66 citations in total.

Details

Primary Language English
Journal Section Research Article
Authors

Neslişah Özdemir 0000-0003-2380-6149

Early Pub Date October 26, 2022
Publication Date October 26, 2022
Submission Date June 7, 2022
Published in Issue Year 2022 Volume: 11 Issue: 4

Cite

APA Özdemir, N. (2022). Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity. MANAS Sosyal Araştırmalar Dergisi, 11(4), 1603-1614. https://doi.org/10.33206/mjss.1127198
AMA Özdemir N. Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity. MJSS. October 2022;11(4):1603-1614. doi:10.33206/mjss.1127198
Chicago Özdemir, Neslişah. “Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity”. MANAS Sosyal Araştırmalar Dergisi 11, no. 4 (October 2022): 1603-14. https://doi.org/10.33206/mjss.1127198.
EndNote Özdemir N (October 1, 2022) Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity. MANAS Sosyal Araştırmalar Dergisi 11 4 1603–1614.
IEEE N. Özdemir, “Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity”, MJSS, vol. 11, no. 4, pp. 1603–1614, 2022, doi: 10.33206/mjss.1127198.
ISNAD Özdemir, Neslişah. “Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity”. MANAS Sosyal Araştırmalar Dergisi 11/4 (October 2022), 1603-1614. https://doi.org/10.33206/mjss.1127198.
JAMA Özdemir N. Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity. MJSS. 2022;11:1603–1614.
MLA Özdemir, Neslişah. “Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity”. MANAS Sosyal Araştırmalar Dergisi, vol. 11, no. 4, 2022, pp. 1603-14, doi:10.33206/mjss.1127198.
Vancouver Özdemir N. Materialism and Compulsive Buying: A Moderated Mediation Model of Impulsive Buying and Religiosity. MJSS. 2022;11(4):1603-14.

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