Research Article
BibTex RIS Cite

Babymoon Tourism: Preferences and Expectations of Turkish Expectant Mothers for Vacations

Year 2023, Volume: 13 Issue: 3, 676 - 688, 05.10.2023

Abstract

In today's world, people have increasingly focused on improving their physical, psychological, emotional, and social well-being. The growing interest in healthy living has diversified the concept of health tourism. Considering the challenging competitive conditions in tourism and the increasing use of social media, emerging trends that become popular have a compelling appeal. Babymoon tourism is one of the newest trends in the travel industry today. This concept, which does not yet have an equivalent term in Turkish literature, is defined as the last vacation taken by expectant parents before the birth of their baby. This study aims to reveal the knowledge of Turkish expectant mothers about babymoon tourism, their attitudes towards this type of vacation, and their expectations. For this purpose, interviews were conducted with 15 women who had decided to become parents or were already pregnant. The data collected through interview forms were analyzed, and the results were presented. It was found that most expectant mothers were not yet familiar with this concept but considered it as a suitable type of vacation for themselves. Regarding their vacation preferences, they expressed a preference for comfortable and relaxing places where they could engage in soothing activities. The limited number of academic studies on Babymoon tourism in the literature highlights the significance of this study

References

  • Adnyani, Ni Wayan Satri (2017). Pengembangan Wisata Yoga Melalui Tren Wisata Babymoon di Ubud, Bali. Denpasar: Institut Hindu Dharma.
  • Bull FC, Al-Ansari SS, Biddle S, Borodulin K, Buman MP, Cardon G, Carty C, Chaput JP, Chastin S, Chou R. (2020). World Health Organization 2020 guidelines on physical activity and sedentary behaviour. British Journal of Sports Medicine, 54, 1451–1462.
  • Gabor, M. R., & Oltean, F. D. (2019). Babymoon tourism between emotional well-being service for medical tourism and niche tourism. Development and awareness on Romanian educated women. Tourism Management, 70, 170-175.
  • Gallivan, M., Oppenheim, B. & Madhav, N.K. (2019). Using social media to estimate Zika's impact on tourism: #babymoon, 2014-2017
  • Ilgın, H.Ö., Demiral, N. Ö., & Çavuşgil Köse, B. (2021). Hotels and new media: An analysis on Instagram posts of chain hotels, Journal of Tourism and Research, 10(1), 47-63.

Babymoon Turizmi: Türk Anne Adaylarının Tatil Tercihleri ve Beklentileri

Year 2023, Volume: 13 Issue: 3, 676 - 688, 05.10.2023

Abstract

Günümüzde insanların fiziksel, psikolojik, ruhsal veya sosyal yönlerini iyileştirme arzuları oldukça önem kazanmıştır. Sağlıklı yaşama duyulan ilgi sağlık turizmi kavramının da çeşitlenmesine neden olmaktadır. Turizmdeki zorlu rekabet koşulları ve sosyal medya kullanımının artışı göz önüne alındığında, popüler olan yeni eğilimler baştan çıkarıcı bir hale gelmektedir. Babymoon turizmi günümüzün seyahat dünyasının en yeni trendlerinden biridir. Türkçe literatürde henüz bir karşılığı olmayan bu kavram; anne-baba adaylarının bebekleri dünyaya gelmeden önce yaptıkları son tatil olarak tanımlanmaktadır. Bu çalışmada Türk anne adaylarının babymoon turizmi ile ilgili bilgileri ve bu tatil türüne karşı yaklaşımları ve beklentileri ortaya konmaya çalışılmıştır. Bu amaçla bebek sahibi olmaya karar veren ya da hamile olan 15 kadınla görüşme yapılmıştır. Görüşme formları ile toplanan veriler analiz edilerek, sonuçlar ortaya konmuştur. Anne adaylarının çoğunun henüz bu kavramı bilmediği, ancak kendilerine uygun bir tatil türü olarak gördükleri ortaya konmuştur. Tatil tercihlerinde ise konforlu ve rahatlatıcı egzersizler yapabilecekleri yerleri tercih edeceklerini ifade etmişlerdir. Literatürde Babymoon turizmi ile ilgili oldukça az sayıda akademik çalışma olması, bu çalışmanın önemini ortaya koymaktadır.

References

  • Adnyani, Ni Wayan Satri (2017). Pengembangan Wisata Yoga Melalui Tren Wisata Babymoon di Ubud, Bali. Denpasar: Institut Hindu Dharma.
  • Bull FC, Al-Ansari SS, Biddle S, Borodulin K, Buman MP, Cardon G, Carty C, Chaput JP, Chastin S, Chou R. (2020). World Health Organization 2020 guidelines on physical activity and sedentary behaviour. British Journal of Sports Medicine, 54, 1451–1462.
  • Gabor, M. R., & Oltean, F. D. (2019). Babymoon tourism between emotional well-being service for medical tourism and niche tourism. Development and awareness on Romanian educated women. Tourism Management, 70, 170-175.
  • Gallivan, M., Oppenheim, B. & Madhav, N.K. (2019). Using social media to estimate Zika's impact on tourism: #babymoon, 2014-2017
  • Ilgın, H.Ö., Demiral, N. Ö., & Çavuşgil Köse, B. (2021). Hotels and new media: An analysis on Instagram posts of chain hotels, Journal of Tourism and Research, 10(1), 47-63.
There are 5 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section ARTICLES
Authors

Ezgi Türkmen

Publication Date October 5, 2023
Published in Issue Year 2023 Volume: 13 Issue: 3

Cite

APA Türkmen, E. (2023). Babymoon Tourism: Preferences and Expectations of Turkish Expectant Mothers for Vacations. Journal of Humanities and Tourism Research, 13(3), 676-688.